10 Most Promising Martech Startups - 2021

10 Most Promising Martech Startups - 2021

Martech is the trend going to drive business in the next decade. Personalised, omnichannel customer experience has turnout to be the key factors enhancing brand visibility and mindshare. Thus the technology has transformed marketing sector and the new age advertising will depend on martech. According to chiefmartec, the 2011 martech landscape had around 150 solutions. It grew to around 1,000 by 2014, and 2,000 in 2015. And the 2020 edition had 8,000 solutions. The market witnessed a whopping 5,233 percent growth over the decade.

Tremendous increase in the number of online video viewers has revamped the old marketing strategies. Today, advertising or marketing requires integration of creativity and technology. Tech helps businesses grow and prosper, create relationships, strengthen the effectiveness of organizations, allow people to learn about one another, and greatly affects the way companies communicate with prospective customers. Technology is definitely an important and strategic tool to increase your overall efficiency and stay on top of the competitors.

The customers are expecting personalization, experiential marketing, transparency and accountability from the brands. The data is the greatest tool in modern marketing, marketers have to use the data sets wisely to allow more customization of promotions, prices and products for each customer, dynamically in real-time. Marketing technologists help nontechnical marketers to craft better campaigns, programs, and customer experiences that effectively leverage software and data. Marketing technology spend is expected to rise with the growing marketing budgets.

In this issue of CIOReviewIndia, we brings you a list of '10 Most Promising Martech Startups - 2021.' These platforms are selected by comprehensive examination by industry CEOs, VCs, CXOs and our editorial board. We truly expect these platforms to meet your needs as we recognize their valuable contribution to the ever expanding industry through their reliable services.

We present to you CIOReviewindia 10 Most Promising Martech Startups - 2021.

10 Most Promising Martech Startups - 2021

Cover Story
Company Name Company Description
Insight Markaton Insight Markaton provides an open marketing automation platform that enables clients to integrate all their digital assets into a seamless personalized customer experience
Company Name Company Description
Camp Automation Renowned for offering topntoch solutions for Marketing Automation, Sales Application & Partner Application
CleverTap A smart platform for Push Notifications, Email Automation, In-App Messaging, SMS Messaging, Product Experiences, Personalization & A/B Testing
Freshdesk Delivering a wide range of products including Omnichannel Suite, Support Desk, Messaging, Contact Center & Customer Success
Konnect Insights Providing topnotch solutions for Social Listening, Online Reputation, Social CRM, Social Analytics, Publishing, Surveys, BI Tools & Crisis Management
Lead Squared Recognized for world class products for martech which include Sales CRM, Marketing Automation, Mobile CRM, Customer Portal, API & Developer Platform
Netcore Offering technology solutions for customer retaintion with an Integrated, AI-driven marketing technology
TechXp Provider of effective technology solutions including Virtual Events and Apps, Experiential Tech Solutions & Digital Studio Services
Xeno Offers a cutting-edge next-generation CRM platform to offer retailers a 360 view of their customers across different stores, online channels, e-commerce, feedbacks, loyalties, orders, and others
Zoho A comprehensive information technology software platform for Service Management, Identity & Access Management, Security Information and Event Management, Unified Endpoint Management & Security, IT...