10 Most Promising Marketing Tech Solution Providers - 2020

The marketing landscape has drastically changed in recent times. Online platforms have revolutionized the marketing industry and are proving to be the game changer. The evolution of consumer devices ranging from smartphones to Tablets coupled with a growing disposable income base, especially among the millennial generation has had a massive impact on crosschannel activities that spans across digital touchpoints. The combined effect of rising consumer devices and automated marketing platforms has forced business enterprises to re-strategize their marketing approach.

According to one Forrester report, the global marketing technology industry is predicted to grow from $ 15.5 Billion in 2019 to 25 Billion by 2023, at a CAGR rate of 9.9%. In a Pandemic stricken world, consumer experience is something that is in the top -of- the -mind for organizations. Companies ranging from large scale enterprises to medium and small businesses are leveraging marketing tech solutions with apps and softwares that are designed to improve both the customer experience and the Return on Investment (ROI), since brand loyalty is not the only factor that determines the effectiveness of a marketing campaign nowadays. Spending on AI-based marketing technology solutions alone reached $52 Billion by the end of this year. And, there are now more than 7,040 solutions available across the marketing technology landscape today.

Realizing the need of the hour, after scrutinizing the market, CIOReviewIndia’s distinguished panel consisting of CEOs, CIOs, VCs, analysts, and the editorial team present to the readers a list of the 10 Most Promising Marketing Tech Solution Providers - 2020. We believe the enlisted companies are best positioned to guide businesses forward in this era of digital transformation through their innovative Marchtech solutions.

We present to you CIOTechOutlook 10 Most Promising Marketing Tech Solution Providers - 2020.