• Regardless of industry, every organization looks out for remarkable ways to entice customers and achieve exceptional business growth. Despite of traditional marketing methods, today's businesses rely on advanced marketing technologies to become more efficient and reach out to a colossal number of people. Owing to major factors such as rise of social media, increased spending on advertising, customer-friendly websites and the plethora of products and services available online etc., marketing technologies have become an indispensable part of today's marketing functions. Therefore, the industry is experiencing exponential growth nowadays. Certainly, marketing technology realm comprises of major categories such as advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. Nowadays, diversified marketing technologies have emerged to reinforce web traffic, marketing automation, testing, targeting and personalization etc. As the adoption of marketing technologies can bring effectiveness to business, a large number of IT vendors enter into this ambience with best of breed solutions for e-mail marketing, display advertising, asset & content management, e-commerce, search & social ads, business intelligence, CRM, sales enablement and more. Currently, the marketing technology space continues to grow and many vendors play crucial role in this segment. CIOReview presents a list of “20 Most Promising Marketing Technology Solution Providers”, to support in identifying apt marketing technology partner. A distinguished panel comprising of CEOs, CIOs, industry analysts and CIOReview editorial team have scrutinized various companies before finalizing these vendors who brings out cutting edge solutions and services for attaining effective marketing.