20 Most Promising Marketing Technology Solution Providers-2016

20 Most Promising Marketing Technology Solution Providers-2016

A ccording to IDC, the marketing software domain is expected to grow to more than $32.3 billion in 2018. It will be one of the fastest-growing areas in IT with a CAGR of 12.4 percent. With regards to India, NASSCOM has estimated that Indian IT players’ share in global marketing technology industry can grow between USD 45 to 55 billion by 2025. Forrester has reported that over 50 percent of Indian CMOs are actively searching for new suppliers to provide solutions for digital engagement systems, such as mobile apps, social media applications, or customer loyalty management programs. The perception of global CMOs about Indian IT firms is of a strong technology provider with expertise in operations, system integration and infrastructural services. It is because; the Indian IT ecosystem is producing a steady stream of products that solve niche digital marketing challenges. However, choosing the right marketing technology solution provider from India can be tough. With thousands of marketing technologies to choose from, and new products and features emerging daily, redundancy within marketing technology stack is inevitable. As every organization is different, the challenge for marketers is to figure out the right solutions for their businesses, and integrate technologies by all means necessary. CIOReview acts as a platform to help enterprise opt those Marketing Technology Solution providers that have the ability to help enterprises reduce the burden on market research and ease the pressure on the sales department. A distinguished panel comprising accomplished Indian CEOs and CIOs of public companies including the CIOReview editorial board decided on the "20 Most Promising Marketing Technology Solution Providers in India".

We present to you CIOReviewindia 20 Most Promising Marketing Technology Solution Providers-2016.

Company Name Company Description
Adobe India A provider of Marketing Cloud solution which has features of performing Analytics, personalized campaigns apart from providing useful insights and digital content.
Ardent Knowledge & Research A provider of knowledge management tools and data management service encompassing Mailers, Online newsletter, e-Advertising and m-marketing.
Corefactors Software & Communication Services A provider of mobile marketing, communication analytics, lead management, business communication solutions that are cloud enabled and are charged based on the usage.
CustomerLabs Digital Solutions A provider of predictive Customer analytics, Visitor Analytics and Lifecycle Marketing service for digital marketers.
Echidna, Inc. A provider of integrated marketing strategy, omni channel strategy, online marketing, e-mail marketing, media buying and marketing research service to help brands uncover new opportunities.
Exioms Theory A provider of enterprise and web application service in addition to digital marketing solutions such as SEO, PPC, E-mail Marketing and Analytics Solutions.
Experian Credit Information Company of India A provider of information, analytical tools and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
HubSpot, Inc. A provider of inbound marketing software known as HubSpot which is useful to perform social media marketing, e-mail marketing, content marketing, web analytics and SEO.
InsideView A provider of market intelligence solutions with expertise in sales intelligence, CRM , sales productivity, social selling, prospecting, lead generation, business information and data accuracy.
Kenscio Digital Marketing A provider of digital marketing solutions, E-mail Audit, E-mail Marketing, Media buying and Analytics based service.
Krono iinc. A provider of local marketing solutions in the field of Email, SMS, Databases and Lead Generation and Management which are coupled with Marketing Strategies, Planning and Execution activities.
Nexzenpro Media Technologies A provider of Digital Marketing, Website Development, Mobile based Advertisements, Social media marketing, online reputation management and Video based Ads Solutions.
Oracle Corporation A provider of Marketing Cloud which enables marketers to acquire and retain ideal customers, and engage them with a relevant experience that spans the entire customer lifecycle.
Salesforce.com A provider of marketing Cloud Solution, which is useful to marketers to perform E-mail Marketing, Mobile Marketing, Social Media Marketing and provide web Personalization to customers.
SAS A provider of Business Analytics Software and services with specialities in Data Mining, OLAP, DW, Statistics, Customer Intelligence and Enterprise Risk Management.
Teradata A provider of marketing resource management, omni-channel marketing, digital marketing solutions and analytical applications, and consulting services.
TO THE NEW Digital A provider of business critical applications, Analytics and Digital Marketing service for web, mobile and cloud platform with specialities in Adobe AEM, Big Data and YouTube SEO Services.
v2Web A provider of Internet Marketing Service, Web Hosting, Web Application Security, Website and Mobile Application Development service.
Varien (Magento) A provider of open source digital e-commerce platform and cloud-based omnichannel solutions to empower e-commerce firms integrate digital and physical shopping experiences.
Windchimes Communication A providing of digital marketing apart from mobile applications service, website designing, augmented reality, digital and mobile advertising and gamification solutions amongst others.