20 Most Promising Marketing Technology Solution Providers-2016

A ccording to IDC, the marketing software domain is expected to grow to more than $32.3 billion in 2018. It will be one of the fastest-growing areas in IT with a CAGR of 12.4 percent. With regards to India, NASSCOM has estimated that Indian IT players’ share in global marketing technology industry can grow between USD 45 to 55 billion by 2025. Forrester has reported that over 50 percent of Indian CMOs are actively searching for new suppliers to provide solutions for digital engagement systems, such as mobile apps, social media applications, or customer loyalty management programs. The perception of global CMOs about Indian IT firms is of a strong technology provider with expertise in operations, system integration and infrastructural services. It is because; the Indian IT ecosystem is producing a steady stream of products that solve niche digital marketing challenges. However, choosing the right marketing technology solution provider from India can be tough. With thousands of marketing technologies to choose from, and new products and features emerging daily, redundancy within marketing technology stack is inevitable. As every organization is different, the challenge for marketers is to figure out the right solutions for their businesses, and integrate technologies by all means necessary. CIOReview acts as a platform to help enterprise opt those Marketing Technology Solution providers that have the ability to help enterprises reduce the burden on market research and ease the pressure on the sales department. A distinguished panel comprising accomplished Indian CEOs and CIOs of public companies including the CIOReview editorial board decided on the "20 Most Promising Marketing Technology Solution Providers in India".

We present to you CIOTechOutlook 20 Most Promising Marketing Technology Solution Providers-2016.