Mrohe Media: Video Ads Targeting Simplified
Indian advertising industry has evolved rapidly in the recent past from being a small-scale industry to a mammoth-sized one. Its transformation can be attributed to the convergence of consumer behaviour shifts and technological innovation. Moreover, the increasing availability of smartphones and high-speed connectivity is further propelling this growth. From high impact programmatic executions to advanced, data-driven analysis of issues like view ability and verification, the opportunities in this space have become limitless. Advertisers today look at the transformed media landscape and they see the value of video ads as a high-reach medium assisting in targeting the right audience across platforms.Mrohe Media, with its novel and robust Video Technology & Performance Marketing Platform, brings advertisers and publishers together onto a common platform, thus creating a suitable ecosystem for advertisement. “The perfect combination of Design Thinking and latest technology enhances customer experience. We top it off with our exceptional service and support, and that is what sets us apart from our competitors,” says Kajal Sinha, Founder of Mrohe Media.
The Programmatic Video buying platform enables media fraternity to simplify ad buying. It is a comprehensive platform that meets the objectives of specific audience targeting with a wide range of diversified ad formats. “Video is an excellent format for informing and educating but when we talk about performance which is every client’s end objective, there are several factors that must be taken care of like audience targeting, interactive creative, viewable impressions, and regular optimisation. Through our data driven approach, we minimize the spillage.” adds Kajal.
Deriving Value from Data
She goes on to explain how another essential component to raking in high business value is by developing campaign strategies that never fail. This mandates the amalgamation of data from a host of sources and platforms over a long period of time. Coming to the fore, Mrohe Media leverages Artificial Intelligence enabled back-end to collect copious amounts of comprehensive data sets on consumer information and market analytics that is required for any branding campaign. “Our expertise in terms of churning data delivers high value to our clients. I feel happy to say that we have more than 98 percent client retention,” informs Kajal.
She goes on to explain how another essential component to raking in high business value is by developing campaign strategies that never fail. This mandates the amalgamation of data from a host of sources and platforms over a long period of time. Coming to the fore, Mrohe Media leverages Artificial Intelligence enabled back-end to collect copious amounts of comprehensive data sets on consumer information and market analytics that is required for any branding campaign. “Our expertise in terms of churning data delivers high value to our clients. I feel happy to say that we have more than 98 percent client retention,” informs Kajal.
Established in 2014, Mrohe Media erstwhile known as MediaConversion with its team of experts in digital marketing have serviced a plethora of renowned clients from diversified categories such as Technology, Auto, BFSI, FMCG, Ecommerce, OTT and so on. MediaConversion was recognized as one of the leading brands in the Indian Ad-Tech space that assures quality traffic and high conversion rates, through its broad network of publishers. Over the years, Mrohe Media has carved a niche for itself in this market and is known to offer a comprehensive suite of services such as Vernacular Video solution, Performance marketing, E-mail verification technology, Digital branding to focus a brand across online media. Kajal signs off, “Currently, we are delivering value to our multiple clients in various categories and working more towards data and tech. It's been a fantastic journey so far and we look forward to achieving many more milestones.”
The perfect combination of Design Thinking and latest technology enhances customer experience. We top it off with our exceptional service and support, and that is what sets us apart from our competitors
