CUBEROOT: Intelligent Data Management for Strategic Digital Advertising
Major part of the advanced digital ecosystem that we live in gets influenced by data driven intelligence. Consumer data has become an integral part of any kind of analytics related to marketing and advertising. A lot of consumer requirements on a holistic scale can be determined by analysis of collected data through various algorithms that have been developed by service providers. The usage of Data Management Platforms (DMPs) by businesses nowadays is in ascending order which is further motivated by the want to gain more visibility over the internet. Businesses have emerged in this domain that not only take care of all the customer data for their clients, but also analyse them in order to come up with perfect advertising solutions that are most viable for them.CUBEROOT, based out of Gurgaon, is a cutting edge SaaS based 'Data Management Platform' (DMP) that helps companies which include brands, agencies and publishers to leverage the power of their data to grow their business faster than before through informed decision making. “We help these entities understand their audience better by leveraging the power of big data analytics to make the right business decisions about their marketing spends and reach out to the ideal customers in the best possible manner,” says Atul Soni, Co-founder, CUBEROOT.
Knowledge of Industry
According to the Co-founder, every company has access to a lot of data from different sources including CRM, Sales calls, online leads, online and offline campaigns and many more. Yet they don’t know how to truly act on all this data to make smarter decisions. Cuberoot’s state of the art platform lets them combine all of this data in one place, overlay it with exhaustive and exclusive intelligent Cuberoot data (2nd party data), and analyze them with advanced algorithms so that the right content can be sent to the right customer across every device and every channel possible.
Cuberoot is an audience management platform that helps companies including brands, advertisers, agencies, publishers, and others to leverage the power of their data to grow their business faster than before. “We help advertisers understand their audience better so that they can make the right business decisions about their marketing spends and reach out to the ideal customers in the best possible manner,” states Atul.
Vision and Future Plans
Cuberoot believes that data will be at the centre of everything in the future. It will not just target online campaigns but will also, if used effectively, transform every industry and every activity like never before. The same way the internet recently, or electricity before it, revolutionised everything. Going beyond that, the company also firmly believes that with data, one solution fits all method does not work and customization is the key to realizing the future.
Being a native solution, Cuberoot understands how other international solutions don’t really work in the Asia Pacific region due to a number of inherent qualities. It has worked hard to overcome those challenges and have created a solution that actually works. Speaking about the future plans of the company, the Co-founder concludes, “Our aim is to become the most penetrated DMP not only in the Indian subcontinent, but in the entire APAC region.”
We help entities understand their audience better by leveraging the power of big data analytics to make the right business decisions about their marketing spends and reach out to the ideal customers in the best possible manner
Vision and Future Plans
Cuberoot believes that data will be at the centre of everything in the future. It will not just target online campaigns but will also, if used effectively, transform every industry and every activity like never before. The same way the internet recently, or electricity before it, revolutionised everything. Going beyond that, the company also firmly believes that with data, one solution fits all method does not work and customization is the key to realizing the future.
Being a native solution, Cuberoot understands how other international solutions don’t really work in the Asia Pacific region due to a number of inherent qualities. It has worked hard to overcome those challenges and have created a solution that actually works. Speaking about the future plans of the company, the Co-founder concludes, “Our aim is to become the most penetrated DMP not only in the Indian subcontinent, but in the entire APAC region.”
