Sociabble: Redefining The Marketing Strategies With Enhanced Employee Advocacy
In this digital age, a well-informed and engaged workforce has become crucial for evolving better marketing strategies. Employee advocacy helps companies build a strong brand image in the market. “An effective marketing strategy plays an important role in driving revenues for the companies. Unlike in the past, companies have started investing in the MarTech to gain clear insights about the business and redefine the marketing strategy to target the new millennial. Without realizing the immense potential of employee advocacy and internal communications, the majority of the companies are concentrating solely on the external marketing, leaving the strategic marketing through internal employees aside,” opines Jean-Louis Benard, CEO, Sociabble.An Interactive Platform To Boost Employee Engagement
Sociabble, a software solutions company established by a team of social media and content marketing entrepreneurs, provides businesses with a unique employee communications and advocacy platform to boost employee engagement and improve communication in the workplace for effective marketing. The platform delivers a consistent experience covering all the aspects of marketing, like internal communication, social selling, employee advocacy, and employer branding. With a focus on keeping employees engaged, the platform offers a plethora of features including gamification, newsletters, and external sharing on the personal social media networks as per the instructions defined by administrators. A host of engaging and interesting features such as campaigns and challenges motivates employees to share the company content on their social media platforms. This enables employees to act as brand ambassadors for the company by advocating the company on social networking sites to reach out to the wider audience. The platform also provides advanced data analytics to measure the employee engagement, content performance, and statistics of the social media reach.
Involving Employees In Brand Building
The Sociabble platform helps employees to keep up-to-date with company news and provides them with industry and internal news on a single interface. It also ensures that every employee receives content relevant to their location, department, position, and interests to keep them engaged and involved in the brand building. It offers two way communication as opposed to the static intranets of the past with the help of quizzes and polls. It also allows employees to suggest content links and create posts to add to the Sociabble content bank. The platform provides global and local content to different employees around the world, and allows English content to be translated into more than 60 languages.
The company’s solutions are being used by its clients, including BNP Paribas, Coca-Cola, Deloitte, The Walt Disney Company, Microsoft, and Renault, spread across more than 80 countries. “Sociabble is listed as one of the most trusted leaders for Sales Social Enablement Tools by Forrester. We help companies evolve their digital marketing strategy, starting from inside with their employees at the root of their business, and reaching out to their customers. Our interactive platform helps companies increase their reach and traffic by complementing the conventional marketing strategies with employee advocacy and social selling,” concludes Jean-Louis Benard.
The Sociabble platform helps employees to keep up-to-date with company news and provides them with industry and internal news on a single interface. It also ensures that every employee receives content relevant to their location, department, position, and interests to keep them engaged and involved in the brand building. It offers two way communication as opposed to the static intranets of the past with the help of quizzes and polls. It also allows employees to suggest content links and create posts to add to the Sociabble content bank. The platform provides global and local content to different employees around the world, and allows English content to be translated into more than 60 languages.
With a focus on keeping employees engaged, the platform offers a plethora of features including gamification, newsletters, and external sharing on the personal social media networks as per the instructions defined by administrators
The company’s solutions are being used by its clients, including BNP Paribas, Coca-Cola, Deloitte, The Walt Disney Company, Microsoft, and Renault, spread across more than 80 countries. “Sociabble is listed as one of the most trusted leaders for Sales Social Enablement Tools by Forrester. We help companies evolve their digital marketing strategy, starting from inside with their employees at the root of their business, and reaching out to their customers. Our interactive platform helps companies increase their reach and traffic by complementing the conventional marketing strategies with employee advocacy and social selling,” concludes Jean-Louis Benard.
