BeaconsTalk: Helping Brands, Retailers, Advertisers and App Publishers Engage in Real-Time
Location based marketing has the ability to transform the advertising and mobile communications industry. Through location intelligence, marketers can leverage real-time data to target consumers based on their habits and assist in driving more traffic into stores and increase conversion as well. However, location based marketing is still in its nascent stages in India, people are just starting to understand the benefits of targeted marketing here.Beacons Talk, headquartered in Mumbai, leverages its expertise in proximity marketing and contextual advertising and gives brands the ability to target consumers at the most crucial time of decision making. Stating an example Ashish Kumar, Co-Founder, Beacons Talk elaborates, “As 70 percent of purchases online and offline are influenced by mobiles, when you’re in a store, you tend to search for product reviews and pricing at other stores and give the brand the ability to market while they are in the store. For instance, if we're doing a campaign for low sodium salt, we can help the brands advertise at cardiologist’s clinic and enable that level of contextual relevance for the audience which will make them engage with the brand communication better.”
BeaconsTalk offers a comprehensive analytics dashboard that helps advertisers track campaign effectiveness, conversions and reduces the time to market. Traditional outdoor marketing methods require tying up with a marketing agency to go and put tent cards on the table or posters on the walls or campaign on the display at the venue. BeaconsTalk uses its existing Beacon network across 3000 locations to fasten the process of marketing which help identify places of interest based on visits, dwell time and repeat visits or visits to the same type of locations. Ashish further explains, “You review a restaurant on Zomato, find it interesting and you go there. However, Zomato has no
idea that you went there but if you have beacons in that restaurant in code that we have integrated into the Zomato app. They'll be able to tell when the person actually went there so for them it’s like giving the restaurant a measure of ROI for using Zomato’s platform.”
With Beacons Talk, App publishers and brands can leverage the data to predict the location, gender, age, health-related issues and more of the user and push relevant content to increase app engagement. This data can help in personalizing offers accordingly and help generate revenue. Personalized offers have a better chance of getting redeemed. The company helps people understand users more and based on that understanding and profiling, they're able to engage with them better.
What sets BeaconsTalk apart is that they have their own proprietary Beacon network that has the ability to generate customer data and profiles using which brands can make their marketing very contextually relevant to the location of the customer. Most existing solutions for geofencing use inaccurate GPS technology or prediction models to target customers. The company aims to be the most comprehensive location API and personalization API available in India have an ad network where people could target their audience based on location and other contextual information.
BeaconsTalk has its own proprietary Beacon network that has the ability to generate customer data and profiles using which brands can make their marketing very contextually relevant to the location of the customer
With Beacons Talk, App publishers and brands can leverage the data to predict the location, gender, age, health-related issues and more of the user and push relevant content to increase app engagement. This data can help in personalizing offers accordingly and help generate revenue. Personalized offers have a better chance of getting redeemed. The company helps people understand users more and based on that understanding and profiling, they're able to engage with them better.
What sets BeaconsTalk apart is that they have their own proprietary Beacon network that has the ability to generate customer data and profiles using which brands can make their marketing very contextually relevant to the location of the customer. Most existing solutions for geofencing use inaccurate GPS technology or prediction models to target customers. The company aims to be the most comprehensive location API and personalization API available in India have an ad network where people could target their audience based on location and other contextual information.
