InsideView: Turning Businesses into Informed Enterprises through Market Intelligence

CIO Vendor Enterprises today are faced with multiple paradigm shifts ranging from Data hygiene, dynamically changing buyer behaviors and alignment between sales and marketing functions. This is a “Perfect Storm” of challenges – buyers driving the process, traditional demand generation losing effectiveness, inbound leads lacking required information and information overload reducing the productivity significantly. This creates an environment where CRM methodologies move from a workflow and automation focused past to an intelligence and prescription focused future.

Competitive Advantage of an Informed Enterprise

Adopting right technologies results in significant competitive advantage for enterprises. Social Selling strategies with a complete Market Intelligence solution help marketers understand where the opportunities lie. A fully informed enterprise will make significant productivity gains by creating a reservoir of knowledge that powers their business conversations with prospects and customers. They ensure their CRM has clean, normalized data. Their marketing database has the up-to-date and near real time information to segment, score, and route leads. They have intelligence that represent buying signals, mapped to the right companies and people – signals that include both behavioral information (is this company hitting our website) and firmographic information (does this company fit our qualifying criteria? Who is the right decision maker?) An informed enterprise is in the best position to leverage maximum available revenue by enhancing their sales and marketing productivity.
A complete end-to-end solution for Sales and Marketing automation is a big jigsaw puzzle that encompasses various aspects of a lead life cycle management. Several vendors address only parts of this problem. San Francisco headquartered InsideView is in a unique position to provide a comprehensive solution with a platform that helps an enterprise become an informed enterprise.InsideView’s Open platform aggregates, curates and delivers most accurate information about the target markets, presents it when and where needed by the Sales and Marketing professionals, helping them find better leads and win more deals.
InsideView analyzes data from 40,000 sources – news, financial and social sites – and by all leading methods - crawling, crowd-sourcing, social and editorial. Triangulating the company and people profiles, validating through proprietary algorithms, results in most accurate information.

InsideView has a comprehensive product portfolio for Marketing, Sales and Account Management professionals

Besides accurate data, intelligence is needed to uncover the ‘needle in the haystack’. InsideView delivers relevant and real time business insights curated from news, social, financial sources, providing a compelling reason to engage your prospects.

Connections are the relationships that help build one’s own private Connections Cloud, derived by aggregating your networks - internal contacts, past and present customers and colleagues, Outlook, Gmail, LinkedIn, Twitter connections, work and education history, reference customers, board memberships. These relationships show how you are connected to your prospects, so you can get warm introductions to open doors and close deals.

InsideView has a comprehensive product portfolio for Marketing, Sales and Account Management professionals. These solutions help them convert their leads to revenue - Diagnosing, Cleaning, Enriching the leads, Target to build a list and run campaigns, provide a comprehensive view of companies and contacts, opportunities in real-time, leverage networks for warm introductions, increase customer life time value with insights to retain and grow them.

InsideView has a comprehensive set of REST APIs to boost the performance of enterprise applications. Partners build tailored data and intelligence solutions unique to their company or industry with market intelligence APIs.