The Challenges are yet to be Addressed

By Virendra Rai, Vice President & Head Information Technology, Lava International Limited

The success of mobile handset industry is based on constant innovation and a hunger for tools and technologies that will allow them to collaborate, share knowledge and speed up problem solving among employees, suppliers, distributors, forwarding agents, customers and others. They need a streamlined process to operate efficiently, respond faster to customer demands and bring products to market more quickly. To do these, they require real-time visibility into their operations to answer key questions that need a high level of tracking from primary to secondary to tertiary sales & services. Waiting for IT to pull data together and generate reports well after the fact will not cut it anymore. On the other hand, the process compliance with regulations is a must. It is essential to be able to support multiple legal companies with possibility to share data, support on multiple languages and legal requirements or they have to face hefty penalties. Given the rapid changes in this industry, there is a need for a very powerful tool for managing changes to the deployed components or addition of new solution components so as to have minimal disruptions to the business. An ERP solution plays an incredible role in serving the industry to overcome these challenges.

Since many users in the industry are outsourced, selected ERP systems must have very high level authorization control so as to facilitate restriction based on various data ranges and status of transactions, which is feasible only with Tier-1 ERP solutions. Therefore, a solution was required that had facility of web portal working on ERP database itself. The product lifecycle in this business is short and we at Lava needed a high end planning and forecasting tool to help us in keeping inventories without any compromise on the demand fulfillment. ERP implementation at Lava faced numerous challenges due to evolving business processes, adaptability on parts of users and some missing business functionalities in ERP systems. It helped us in keeping strict control on credits, segregation of duty, collaborative data generation and availability of reports/analytics anytime and anywhere. This has ultimately helped in improving productivity of the operations and back end support team as well as in taking better business decisions.

Finding the Right Fit is Challenging

Short product life cycle, each product line having specific applications needs, multi-level tracking needs and dynamic business requirements that need visibility and integration at different levels are some of the major challenges IT Heads face in the industry. We at Lava drafted our business needs very carefully and matched it with what is being offered by different solution providers. Besides this requirement mapping, validation with references in similar industries helped us in making the right decision.

While there are several ERP providers offering vast range of solutions, these solutions are not able to track secondary & tertiary sales & services provided by partner to the required level. There is a need of enhancement in the current solution to be able to adapt to the evolving business processes and industry dynamics. For this purpose, we are getting some company specific solutions created at our own costs, but there is definite need for ERP vendors to look at the requirements of our industry and provide commonly required solutions as part of standard package. This drift is yet to be addressed by solutions that have features such as ease of use and intelligent end user help.

v2Web:Leveraging Web based Applications and Web Marketing Tools to Empower E-Commerce Industry

Today’s consumers focus on more searches for local solutions with an increasing number of those searches on mobile. Customers can reach e-commerce websites through various channels like mobile applications, emails, social media etc but streamlining these processes is one of the major challenges that e-commerce companies face today. E-commerce companies need to keep a track on their metrics to ensure that all these channels are optimized for accelerating business prospects. Assisting e-commerce enterprises with better market analysis, v2Web, a Web Marketing company is positioned in the Web Marketing landscape with its web based solutions that comprise SEO (Search Engine optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), online Media Planning, Reputation Management and Email Marketing. The company helps enterprises grab business opportunities by its services such as domain registration, shared web hosting, VPS, dedicated server hosting, custom web designing, custom web development and content management solutions. Additionally, the ISO 9001:2008 certified company offers e-commerce Solution, Newsletter Designing, Web Site Maintenance, Remote Hiring, Corporate Presentations, Payment Gateway Solution, SSL solutions, E-brochure and E-Catalogue.   

For more than a decade, v2Web has been working with various enterprises to help them create their presence on global market through their website, Email Marketing, Social Media Presence creation, Search Engine Promotion and PPC (Pay per Click) marketing etc. The company focuses on combining web-based application development, market-savvy design, and reliable business strategies to achieve its customers’ business goals. It offers one point solution to their customers for their web marketing needs and it has combined Web Infrastructure, Web Design and Development and SEO as well as Internet Marketing. These factors help v2Web to be a perfect partner to provide solutions for SEO, SEM and Internet Marketing and provide better coordination to customers. 

Moreover, v2Web ensures that enterprises get maximum amount of publicity through SEM and Internet Marketing. The company indulges in multiple rounds of questioning with the Product manager or Service delivery manager of an enterprise to analyze the customers’ services or products which they wish to publish online. It identifies customers who are targeted by the enterprises for their business purpose and chooses these customers by age, localization, social back ground and profession. Then v2Web creates marketing materials like banner, slogan and email etc for those enterprises. Hence, it assists these enterprises to offer their services and products easily as well as timely along with offering them a better return over their investment.

v2Web understands that the future of marketing is in digital media which contains Website, Mobile website and mobile applications. It has added mobile application division as its fourth division of service recently. In addition, the company plans to launch few applications in Web Version as well as Mobile applications for logistics industry and food processing industry in the coming years.

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